HAMMONS AMERICAN BLACK WALNUTS
NATURE'S GIFT
Black Walnuts
Top the Chart
Consumers know what they want. Many different demographic groups see an increase in demand for the essential two qualities black walnuts possess—taste and nutrition. As consumers become more aware of their nutritional needs, they are increasingly turning to the kind of food products that supply the healthy ingredients our bodies demand.
The nutritional profile of the black walnut makes it a stand-out success with the consumer groups who consider themselves health conscious. Both age demographics, from the upscale, highly-educated men and women with the means to insist on the best-quality ingredients in their desserts, cakes, ice cream, and confectionery products, and younger consumers ready to try something new and exciting are turning to black walnuts.
In fact, these are the same demographic groups that enjoy black walnuts for a flavor profile that simultaneously offers a modern gourmet taste and a sense of timeless nostalgia.
The Black Walnut
Makes the Grade
From harvesting to packing, the Black Walnut is graded for size and quality. At the top of the scale is the “Fancy Large,” grade, the very best of which are kept apart for the highest-quality ice creams and inclusion with superior desserts and baked products. At the other end of the scale are the “Small Pieces,” earmarked for confectionery and other products where flavor distribution is demanded.
But the ultimate test is how people respond to the taste. In confectionery stores, at the grocery, on the food production line, even at the ice cream store, they refer to the taste of the black walnut as “authentic,” “assertive,” and “full-bodied.”
Consumers biting into a muffin with black walnuts or a black walnut chocolate truffle speak of its “robust taste” and its “bold accents.” To compare the many subtle variations in the taste of black walnut to the accents in wine is flattering.
Perhaps it is only natural. After all, the black walnut has been known to generations as the prince of nuts.